Impact Customer PsychologyĪlmost all fonts fall in serif, non-serif, and decorative categories. Hence, brands come up with guidelines to use the right font to indicate authenticity.įonts are important because, they: 1. Keeping track of fonts used in packaging is important to maintain design consistency. Whereas, attributes could be bold, italics and so on. The typeface is the overall design of the characters. It’s important to understand that the use of the word “font” generally refers to two things- the typeface and its attributes. How do Fonts Impact Customer Purchase Decision But how do you verify the use of the right font and size during packaging design? What impact do fonts have on the purchase process? Let’s explore.
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